youtube blazing path for mofile
A lot of chatter online about YouTube launching their ad platform this week (here, here, others), some with concern that these participatory video ads won't help YouTube monetize the video views that happen when the player is embedded in 3rd party sites.
I think it's a valid concern. Partially one reason why Chinese video sites are trending towards pre-roll ads. Another reason being investor pressure to monetize traffic (over concerns about degrading user experience or slowing growth).
Personally, I think there's room for more creativity. Can't say too much, as we're working with Mofile on these issues. But one avenue is going to be "vCommerce," video streaming that facilitates/expedites online transactions.
August 24, 2006 at 10:44 PM | Permalink
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