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local then global

Rishi Navani on Online Movie Rental Services and Other Investment Opportunities in India

I like Rishi's comments on focusing on success in your local market before thinking global. While many of the really big China opportunities will be in building global companies and global brands and while the internet allows you to address global markets almost right away, I think you've got to start with local success and build upon it.

This was something I felt in Brazil too.

The BRIC local markets are big enough that you should win at home first and be able to build some scale and core competencies.

Which makes me think of the recent story that Michelle Wie is planning to compete in more men's tournaments. I think the right strategy is like Tiger's, kick ass at every level before moving on.

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November 23, 2006 at 11:33 AM in China, Shanghai VP | Permalink

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